Every Friday, we invite our community to have a rummage through your wardrobe and choose to wear an item of clothing which is either:

✧ made from natural fibres

✧ made locally — or even by you!

✧ a family heirloom

✧ has been repaired

✧ something else which represents your individual ethos surrounding fashion and clothing

Wear it for that day and share a photo with the hashtag #fridayfashionshift. Don’t forget to tell us why you chose it and how it represents your personal fashion ethos! ⚡️

Anyone can join in! It’s a great way to deepen the relationship with the clothes we already own, question the take-make-waste model and raise awareness about the mindset shift towards buying less, but better-made clothes.